Sanlam, the largest non-banking financial services company in Africa, today announced the launch of its brand to the Ghana market, rebranding Saham Insurance Ghana to Sanlam Insurance Ghana.
The rebranding will apply to the life and general insurance businesses, Sanlam Life Insurance Ghana Limited and Sanlam General Insurance Ghana Limited, respectively.
The move supports the Sanlam’s strategy to deliver excellent products and services to clients through direct contact with the Sanlam brand.
The rebrand further supports Sanlam’s efforts to enhance its presence across Africa as well as its commitment to the continent.
Mr Thabied Majal, Group Executive: Corporate Affairs and Services at Sanlam Emerging Markets (SEM), highlighted Sanlam’s commitment to Ghana, and the importance of the West African market to Sanlam.
SEM is the business cluster encompassing Sanlam Group’s businesses in Africa and other emerging markets such as India and Malay...Read more